These days it is not just about driving traffic to your site. It is about converting traffic. This interview with Neil Patel is all about his company, Kiss Metrics, and how using their products you can not only drive traffic to your site, but learn how to convert them. Neil has started a few companies, writes a blog about entrepreneurship, and is an all around good guy. I hope you enjoy this interview.
This week I had the pleasure to interview Thomas Knoll from Zappos who talks about building a community for your customers. Any company who cares about more than just selling to their customers and actually creating lasting relationships with them should give this a listen. If there is a brand who has written the rule book for customer service and engagement it has to be Zappos so I think we can all learn from what they are trying to build. Enjoy the interview and make sure to say hello to Thomas on Twitter here. He is definitely worth the follow.
To all of our Gist iPhone app users out there, we have some awesome new enhancements. If you don’t have the Gist iPhone yet then go download it in the iTunes store here.
The Gist iPhone app brings together all of your contacts, updates them with the latest news, delivers it to you where and when you need it.
New Email Functionality
(We added more actions for contacting meeting attendees.)
When you connect your calendar to Gist you can see all of the latest information about the people you are about to meet with. On top of that, you can send a quick email directly from Gist to let the people you are meeting with know that you are running late, confirm the meeting beforehand, or send a follow up after. It is that easy with Gist.
Easily share contact info
(New My Profile view lets you easily share your contact info)
Business cards. Hello 1999? Use Gist to send a complete profile with all of your contact information to anyone in your network or someone you have just met. Simple, quick and easy.
Learn that Name
(An awesome new game to learn the names of all of our contacts)
Check out the video to see how it works.
We would love you to try out Gist here.
To find out exactly what Gist does, click here.
This post was written by Shane Mac, Marketing Manager at Gist. Feel free to contact me anytime with questions, feedback, or if you just want to say hello at firstname.lastname@example.org.
This is another post from my experience at Big Omaha last month. Check out the Part 1 that included notes from the talks of Scott Belsky and David Hauser as well as a little background on the conference.
At Gist we are all about people so we wanted to share a few tips and perspectives from other successful businesses and the folks who run them. Here are some sketches and writings from my notes at Big Omaha.
Jason Fried is the Co-Founder and President of 37signals, a Chicago company committed to building the best web-based tools possible with the least number of features necessary. In addition to their products Basecamp, Highrise, Backpack, Campfire, Ta-da List and Writeboard, 37signals developed and open-sourced the Ruby on Rails programming framework. Jason has co-authored three books: “Defensive Design for the Web,” “Getting Real,” and current New York Times Bestseller “REWORK.”
If you know anything about 37 Signals you know they stand for simple software that gets the job done. Jason’s presentation was 10 bullet points that I believe apply to any business. Here are the high level take-away points from his talk.
- Not launching = painful but not learning = fatal.
- Google AdWords cost $233-$388 per acquisition for a $99 product. Fail
- Give users better tools to spread the love.
- Referral program with 2-sided incentive increased signups by 60%.
- Invest in analytics.
- Grew from 100,000 users to over 4 million in 15 months.
- Learn early, learn often.
- Best practices aren’t always best. Know how your product fits into your user’s life.