The meteoric rise of social networking sites like Facebook, Twitter and LinkedIn over the last few years has left many traditional employers in a quandary – should they allow employees social networking site access “on the clock” and risk decreasing productivity, or should they attempt to ban activities that are increasingly becoming part of our everyday lives?
In many ways, this decision is being made for employers, with connected employees demanding access to social networking sites on the job, or finding alternative ways to access these pages (via popular smartphones, for example).
In the face of this new reality, it’s up to employers to recognize the advantages a connected workforce offers and harness these benefits to improve the company’s digital presence. For more tips on how to do this successfully, check out our infographic on “The Social Enterprise,” which shares Gist’s top recommendations on how to cultivate a social and connected organization:
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