Analyst firm IDC released this bit of data a while ago ahead of a presentation by Lee Levitt of IDC’s Sales Advisory Practice.  The bottom line – make as little as 10 minutes per week more productive selling time and you can expect $57,000 per enterprise sales professional in additional annual revenue.

“In addition to the staggering 26% of their week spent on administrative tasks, we find that sales professionals are spending, on average, 2.3 hours a week searching for marketing collateral; 5.8 hours a week searching for customer related information; and another 6.4 hours a week creating presentations,” Levitt noted. “In short, they spend a third of their potential selling time in sales preparation activities that could be done better by automated systems and improved processes.”

“IDC research further suggests that shifting as little as 10 minutes a week from this unproductive time to productive selling time is worth $57,000 per year in increased revenues for an enterprise sales professional,” Levitt added.

Wow…”5.8 hours a week searching for customer related information!”  If you are an enterprise sales professional, you should be using Gist.  We can do more than make 10 minutes of this almost 6 hours per week more productive selling time for you allowing you to blow your numbers away every quarter.  Give it a try!