How can I use social media for real estate?

January 27th, 2010 by Greg Meyer

Here at Gist, we love to feature stories about people using Gist to get better connected with their contacts and prospects and to be more effective at gaining insight in less time. One of the areas we’ve noticed people writing about recently is Real Estate. We’d like to feature two of those posts here, and invite you to tell us how you’re using Gist to supercharge your client interactions and to improve what you know about your network.

In “The Gist of Social Media“, Gahlord Dewald writes in a technical tool survey for the Real Estate industry:

…you can get a custom display of social media published by any of your contacts at any time. You also get a dashboard view of all the content created by all of your contacts. And you can share any of that content from one network to another. See something interesting from one of your Twitter contacts that would be useful for Facebook? Pass it along. See something from a vendor that would interest your work colleague? Push it via e-mail.

The viewing and sharing of social media content is social-network agnostic. Instead of being focused on the social network you’re logged into, you’re focused on your contact. This is good.

Brokers are interested in Gist too. John Thompson of Intero Real Estate features Gist in a recent post “Cool Apps: Get the Gist” and writes:

Everyone with whom we’re connected online is searchable. Every blog comment, tweet, online profile, even reviews at places like Amazon, are searchable. But tracking down all of that information can be awfully time-consuming. Gist takes the legwork out of finding out what you need to know about your clients and business contacts before you talk to them.

An indispensable tool for anyone in sales, Gist is what Outlook wishes it could have been; not just contact management, Gist is knowledge management. Relationship management.

We’d like to hear more stories about how you’re using Gist for your Real Estate business. Let us know in the comments, or send us email at feedback@gist.com


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  • Social media is growing day by day in its popularity and for marketing online about any service, the help of social media has become very essential. Keep posting. Stay in touch.
  • Hi,

    I think social media is the most powerful tool so here you have a chance to do any thing. I think there are lots of thing to do and one more thing you can connect to the world directly. I really like the information you have provided for the real estate. Anyways keep it up and keep continue with your valuable thoughts.
  • What kind of salaries do you pay? Why do you need to hire so many agents? I looked up MLS data. I do not see many listings in which you played the buyers agent role last www.zillow.com year or this year.
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